Marshall McLuhan was a Canadian media scholar, to put it crudely. His work revolved around media, and he is famous for noting “the sender is sent.”
I read this and felt a powerful connection to the ethics of my magical practice.
McLuhan was referring to the “mundane” idea of communication.It refers to the presence of the sender in all communications. When you call someone on a cell phone, you are no longer just in your own space. An extension of yourself is sent to the receiving end.
I doubt he’d say it applies to such “woo woo” ideas as magical practice. Yet this was the first context into which I put this quote.
When performing magic, we are sending our Fetch into the Otherworld to do our bidding. We are putting our intention into the world, and on any level this is a powerful act that has the potential to change the world. The ability to use media to put a message into the world, independent of your physical presence. The same is no less true for our magical messages.
We cannot divorce intention from consequence.